Website + SEO = Get Your Bot On
Having a great website won’t do you a lick of good if people can’t find it. No visitors = no customers. It’s much like building a beautiful store in the middle of nowhere, opening it and then wondering why no one is gracing the front door.
With websites, we talk a lot about SEO (Search Engine Optimization). This is the process by which we make your little chunk of the Internet more visible by major search engines like Google, Bing, Yahoo, etc. If we look back to the example of the store in the middle of nowhere, it’s akin to adding a lighted trail to your front door. No trail = no visitors.
Search engines use bots to scan websites for content and then index the findings. These results help with search page rank and where you fall when a person searches using keywords or phrases related to your product or service. There are ways to make your site “more attractive” to the bot, which in turn will award you with more visitors. This is your virtual trail. Trail = visitors. Lucky for you, we dig bots.