Email marketing is a well-known strategy used by both large and small businesses. With over 4 billion active email accounts, email marketing is still one of the most effective marketing channels available.
Email “the original social network”
- The number of active email users is forecasted to reach 4.3 billion in 2023.
- 293.6 billion emails were sent and received each day.
- Average expected ROI is $42 for every $1 you spend on email marketing.
- Nearly nine out of every ten marketers use email marketing to distribute content organically.
- 81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention.
- The average open rate for a welcome email is 82%.
- Emails with personalized subject lines generate 50% higher open rates.
- Sending 3 abandoned cart emails results in 69% more orders than a single email.
- Videos added to your email increase click rates by 300%.
- 49% of consumers would like to receive promotional emails from their favorite brands.
We are well-versed in several email marketing systems and have strategies to help you acquire more leads and start your own email marketing program.