What do zebras have to do with digital marketing?
Everything. Zebras are about as “far out” as you can get in the Eastern African Serengeti where they live. Zebras don’t blend in. They don’t look like anything else. They stand alone amid thousands of “normal” animals. Zebras are cool and eye-catching to us humans.
My approach to digital marketing is much the same as a zebra on the Serengeti. Standing out amid the ‘sea of sameness’ is good. Unique wins attention and dollars.
Too often, people look at and merely copy what their competition is doing online. This is a strategy that will not win in the end. Blend in like a zebra. Different matters and so does effective digital marketing.
Marketing a business online (let alone offline) can be a daunting task. A task that can be time-consuming and confusing without the proper expertise. With over 16 years of experience in various digital tools and medias (Ad Words, Search Engines, E-mail, Blog PR, Mobile, Social Medias); I am well-versed to help you navigate through and develop a winning strategy. We can implement a plan that is right for your objectives.