Beautiful. Playful. Visual. Artful. Fun. Pretty strong adjectives to use with web design don't you think? A beautifully designed web site should invoke the same feeling that a piece of art would. The pixels on the screen lay out in a way that stirs the deepest emotions.

Your ulitmate goal should be to create a call to action with your visitors. Sell them. Give your visitors a reason to keep investigating; not close you down after the "three-second once over". What are your visitors going to think or feel when they land on your little chunk of the Internet?